![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas to sell second batch of Yeezy trainers after breakup with Kanye West | Business | The Guardian Adidas to sell second batch of Yeezy trainers after breakup with Kanye West | Business | The Guardian](https://i.guim.co.uk/img/media/0a1ebaec8b5afd9f10c7a87e4d2e936dad8126bc/0_209_5500_3301/master/5500.jpg?width=1200&quality=85&auto=format&fit=max&s=289bf44172123a4ed93801d7627f1432)
Adidas to sell second batch of Yeezy trainers after breakup with Kanye West | Business | The Guardian
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Moscow, Russia - June 2020 : Adidas Yeezy Boost 350 V2 Cloud White - Famous Limited Collection Fashion Sneakers by Kanye West and Adidas Collaboration, Trendy Sport Shoes Stock Photo | Adobe Stock
![Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News](https://i.cbc.ca/1.6631861.1666895599!/cpImage/httpImage/ye-adidas.jpg)